At the 2010 National RV Trade Show, Foamcraft Inc. exhibited a
wide range of cushion construction concepts for sitting and sleeping surfaces
in recreational vehicles. With a special focus on Quality, Service, Innovation
and Expertise the exhibit was designed to emphasize why foam cushioning
is without question the best cushioning value.
Unfortunately, often in a misguided attempt to reduce cost, many
RVs are manufactured with cushioning materials that are not as effective as foam cushioning.
Only foam cushioning provides adequate support, resiliency and
comfort. The fact that many RV consumers are dissatisfied with the sitting and
sleep cushioning in units that they have purchased became clearly evident
during the first morning of the show. Countless RV dealers stopped by our
exhibit space and shared stories of the numerous complaints they receive on a
regular basis from RV consumers that are extremely unhappy with the cushioning
surfaces in their new RV.
The clear message that resonated from the 2010 National RV Trade
Show was that there is a demand for improved cushioning surfaces in RV units
and that the improvement needs to focus on comfort, durability and value. Only foam cushioning
has that capability.
As a result, Foamcraft is launching the "YOU DESERVE
BETTER" campaign that kicks off with an ad in the January/February
issue of RV Business.
The complaints of RV consumers regarding poor cushioning can be
resolved. The solution is foam. With the combination of Expertise
and Innovation, only foam cushion constructions can provide
the best comfort, durability, and value. Foamcraft has the unique capability to
help design that cushion construction concept that can make these benefits a